Ignoring Social Media Can Be Recipe for Failure for Some Businesses

The Internet has transformed personal life and business.

Article by Mark Wolf 

This thing called the Internet is transforming the way people choose friends, music, clothes, vacations, investing and so on. Unfortunately there continue to be business owners who don’t understand or care about social media communication.

Social media is not a fad. It’s here to stay. No other marketing phenomenon can compare to the ongoing development that social media can offer business. Social media started out dominated by college students, musicians, artists, writers and yes, teens wanting to “hook-up.” But its depth has grown to engulf every aspect of life and living.

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5 Minute Animated Q&A Video About The Social Media LearningInstitute

Be sure to head over to our website after you watch this to get your free class!

http://www.xtranormal.com/watch/11303322/

Tulsa County training workers on use of e-mail, social media

Social Media Training is becoming more and more commonplace. Look below for an article from SmartGrid on Tulsa County Employees

County training workers on use of e-mail, social media

Feb 18, 2011 (Tulsa World - McClatchy-Tribune Information Services via COMTEX) -- A workshop for Tulsa County employees on Internet etiquette had just begun Thursday morning when Chad Higgins got right to the heart of the matter.

"Technology has cost us our ability to communicate," said Higgins, the county's longtime Administrative Services Department director.

For that reason and others, the county has set out to educate its employees on 

You can read more here:

Mashable: How to use Social Media In Emergency Situations

Social Media is increasingly becoming more and more important during crisis and emergencies. A recent Mashable.com article outlines some recent uses:

The use of social media during national and international crises, both natural and political, is something that Mashable has followed with great interest over the past few years…………
As a culture, we started becoming more aware of the power of social media during times of crisis, like when the Iran election in 2009 caused a furor, both on the ground and on Twitter. More recently, the Internet and social media played an important role in spreading news about the earthquake in Haiti and political revolution in Egypt.

Click below to read more.

Sincerely,

Duane Wells

412.654.6500

Settlement Reached in ŒFacebook Firing¹ Case

This is an article about a recent case regarding social media….many companies refrain from having attorneys review e-Protocols.  It is imperative, that you rethink this decision and let your attorney review them and your e-Policies that have been outlined in your employee handbook!

Settlement Reached in ‘Facebook Firing’ Case

A settlement has been reached in the case of an employee who claimed she was terminated for posting negative comments about a supervisor on her Facebook page. The case, which has drawn national media attention, could impact employers’ internet, blogging, or social media policies.

What Happened
The NLRB’s Hartford regional office filed a complaint that American Medical Response of Connecticut, Inc. (AMR) illegally terminated an employee for posting negative comments about her supervisor on her Facebook page. The complaint alleged that the company denied the employee union representation, and maintained and enforced an overly broad blogging and internet posting policy.

According to the employee, she was asked by her supervisor to prepare an investigative report after a customer complained about her work. She requested representation from her union, Teamsters Local 443, but was denied.

After work, the employee logged on to her home computer, and posted a negative comment about the supervisor on her Facebook page. The remark drew supportive responses from her co-workers, and the employee posted additional comments.

The employee was suspended and later terminated for her posts on Facebook, which violated the company’s internet policies. AMR claimed the termination was due, in part, to poor performance.

NLRB Investigation
During an investigation, the NLRB found that the company’s blogging and internet policy contained provisions that were unlawful, for example:

  • Prohibiting employees from making disparaging remarks when discussing the company or supervisors
  • Prohibiting employees from depicting the company in any way over the internet without company permission

The NLRB also found that the employee’s postings to the social media site constituted protected concerted activity.

Settlement Reached
AMR agreed to a settlement yesterday, a day before the hearing was scheduled.

According to the NLRB’s press release, R-2815, AMR agreed to:

  • Revise its overly-broad rules to ensure that they do not improperly restrict employees from discussing their wages, hours and working conditions with co-workers and others while not at work
  • Ensure that employees will not be disciplined or discharged for engaging in such discussions
  • Ensure that employee requests for union representation will not be denied in the future and that employees will not be threatened with discipline for requesting union representation

The company reached a private agreement with the employee.

Impact on Employers
Since this area of the law is in its infancy, employers should be careful when creating and implementing an internet, blogging, or social media policy.

The settlement demonstrates that employers may be liable for an unfair labor practice if appear to interfere with discussions on social media sites, or take an adverse action because of them.

Finally, employers should consult with legal counsel before taking adverse action against an employee because of his or her posts on a social networking site.


10 Green Social Networks You Should Know

This is a great article for the Social Media Learning Institute community about green social networks courtesy of Gigaom.

What’s going to be the viral element that gets us to cut down on our collective carbon emissions? Who’s going to deliver us the iPod of cleantech? If we knew for sure, we’d be off building it, but these 10 web sites think they have the key ingredients to motivate their users to fight global warming and cut carbon. Do you think they have what it takes? Here’s our thoughts and our list of 10 green social networks you should know:

To view the rest of this article please visit: 

http://gigaom.com/cleantech/10-green-social-networks-you-should-know/

Duane Wells

412.654.6500

5 Ways Cities Are Using Social Media to Reverse Economic Downturn

Great article from mashable The economic downturn has forced cities and states across the country to be more creative as they compete to attract companies and stimulate local economies. In just the past year, local economic development agencies have turned to social media tools and tactics to enhance their efforts nationally and locally. According to a 2009 survey conducted by the International Economic Development Council (IEDC) and marketing agency Development Counsellors International (DCI), 57% of IEDC members surveyed said they were using social media tools. Of that, 63% had used them for less than a year. At the time, developers primarily focused their social media efforts on internal or regional uses, such as disseminating news and providing links to resources that support local businesses. LinkedIn was the social network of choice. Read more here: http://mashable.com/2010/12/16/cities-social-media-recession

Tammy Spencer On The Pittsburgh Passion!!!!

Sincerely,

Duane Wells

412.654.6500

My Pittsburgh Passion Profile!!!!

About Spencer:

Nicknames: Tam, Spence

Family and Place of Residence: I currently live in the West End of Pittsburgh with my three daughters Ayanna, Hope and Taylor. My mom and Dad (Janet and Gregory Spencer) reside in Shadyside. My brother Michael resides in Point Breeze. My Grandma Oliver and Granny Spencer reside in Canonsburg PA.

Hobbies: I love to work out, play softball, train, and mentor. The one thing I love the most is to hang out with my daughters and to be around family and friends..

Inspirational Quote: If God led you to it, he will get you through it!

Sponsored By: Massaro Corporation, Rashean Mathis, Dr. Arthur P. & Charlene A. Woods, Representative Jake Wheatley, DSD Clearance, Compliments Custom Clothier, Police Mortgage, Randy Ford

Sincerely,

Duane Wells

412.654.6500

Complaint alleges Connecticut company illegally fired employee over Facebook comments

Why Good Clear Guidelines are So Important…………

Complaint alleges Connecticut company illegally fired employee over Facebook comments

A complaint issued by the NLRB’s Hartford regional office on October 27 alleges that an ambulance service illegally terminated an employee who posted negative remarks about her supervisor on her personal Facebook page. The complaint also alleges that the company, American Medical Response of Connecticut, Inc., illegally denied union representation to the employee during an investigatory interview, and maintained and enforced an overly broad blogging and internet posting policy…………….

http://www.nlrb.gov/shared_files/Press Releases/2010/R-2794.htm 

Sincerely,

Duane Wells

412.654.6500